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Consumer Credit Services, LLC

Mission Statement:

Our mission is to make mortgage financing more affordable through automation and efficiency, helping consumers reduce costs compared to traditional lenders.

Consumer Credit Services, LLC (NMLS #1070755), founded in 1998 by James J. Hammond (NMLS #190210), operates as a licensed mortgage brokerage under the DBAs EquiFund Mortgage® and GoRealo®. Today, Consumer Credit Services, LLC continues that legacy through these two trusted brands:

  • EquiFund Mortgage — delivering mortgage rates up to 1% lower than traditional lenders.

  • GoRealo — Branding that intuitively clarifies to our consumers, that we are focused on lower payments, and mortgage rates, while overing tech driven solutions for real estate agents. 

EquiFund Mortgage® and GoRealo® are brands and registered DBAs of Consumer Credit Services, LLC (NMLS #1070755)

Licensing and Regulatory Compliance

Consumer Credit Services:

Originally founded in Florida in1998 and restructured as Consumer Credit Services, LLC in 2013, we have maintained continuous licensing under NMLS #1070755. Since 1998, Consumer Credit Services and it’s brand have originated more than 6,000 mortgage loans in compliance with federal and state regulations and helped over 50,000 consumers with debt programs. 

Licensing and Corporate Filings:

Consumer Credit Services, LLC maintains all state and federal regulatory filings in good standing and up to date.

State Licensing Disclosure:

  • Currently Licensed as Florida Mortgage Broker #MBR1434
  • Additional State Licenses are in process as part of a nationwide expansion

Regulatory Compliance:

Consumer Credit Services, LLC, together with its brands GoRealo® and EquiFund Mortgage®, adheres to all applicable state and federal mortgage lending regulations. All corporate, licensing, and trademark filings are maintained in good standing with the State of Florida, the NMLS, and the USPTO. In addition, our internal consumer protection policies provide an added layer of safeguards to ensure the best interests of our clients are always protected.

Consumer Protections:

Consumer Credit Services, LLC provides a secure online platform where borrowers can compare fully transparent mortgage offers in minutes. All loan terms—interest rates, APR, points, closing costs, and cash-to-close—are clearly disclosed upfront. We never perform credit pulls for pre-qualification, and soft credit checks for pre-approvals are only done with your explicit consent.

Federal Consumer Protection Alignment:
Online Mortgage Applications:
  • We do not sell or share your information.
  • We do  not pull credit reports for online mortgage pre-qualifications.
  • We do not spam call or email users of our services.
  • Mortgage Pre-Approval Request will be issued only with the users consent to a soft pull credit inquiry.
Security & Safeguards

Consumer Credit Services, LLC and its brands maintain industry-leading protections to safeguard client information: 

  • Advanced Firewalls – Multi-layered protection against unauthorized access and malicious traffic.

  • Isolated Systems – Critical systems are segmented and not directly reachable from the public internet.

  • End-to-End Encryption – All data in transit and at rest is encrypted using industry-standard protocols.

  • Credential Protection – User passwords and sensitive information are hashed and securely stored.

  • SSL/TLS Encryption – All websites enforce secure, encrypted connections.

  • Continuous Hardening – Security practices are regularly reviewed, tested, and updated to exceed regulatory requirements.

We safeguard your personal and financial information with the same rigorous standards trusted by leading financial institutions and regulatory bodies. 

Learn About Consumer Credit's Brands

EquiFund Mortgage

About EquiFund Mortgage®:

EquiFund Mortgage®, a DBA of Consumer Credit Services, LLC, was established on August 22, 2020. EquiFund Mortgage operates as a direct-to-consumer mortgage lending platform designed to simplify the home loan process while saving borrowers money. The platform offers pre-qualification tools, real-time interest rate comparisons, and streamlined loan application workflows that empower consumers to secure lower-cost mortgages with transparency and confidence.

EquiFund Mortgage emphasizes affordability by providing interest rates consistently 1% lower than many traditional lenders. Consumers can validate these savings through voice-verified pre-qualifications and side-by-side rate comparisons, ensuring the lending experience remains objective, data-driven, and fully compliant with state and federal regulations.

Licensing and Verification:

EquiFund Mortgage® is a DBA of Consumer Credit Services, LLC.0

GoRealo

About GoRealo®:

GoRealo®, a DBA of Consumer Credit Services, LLC, was established on 03/26/2025. GoRealo operates as a consumer-first mortgage lending platform offering instant online pre-approvals, real-time eligibility checks, and daily mortgage rates with transparent closing cost estimates. The platform integrates live data from Optimal Blue OBMMI and other market sources to compare lender rates against GoRealo’s rates, giving consumers verifiable proof of financial savings through lower mortgage interest rates.

GoRealo’s Real Estate Agent Tools

GoRealo also provides web and mobile applications that equip real estate agents with real-time financial insights for homebuyers, including monthly payments, cash-to-close, and closing cost breakdowns. Agents can generate branded marketing materials directly through the app, helping clients make informed decisions.

GoRealo is a full-service, licensed mortgage loan originator dedicated to delivering 100% transparent, consumer-focused solutions that maximize affordability for homebuyers and homeowners.

Licensing and Verifications:

GoRealo® is a DBA of Consumer Credit Services, LLC.

Video & Client Reviews | See How Our Clients Secured Mortgage Rates 1% Lower (with Verified APR Comparisons

Consumer Credit Services and its brands average 1% lower mortgage rates with .9% lower annual percentage rate. These are just a few of our clients reviews over the last 12 months. 

As of 11/1/2025 Consumer Credit Services’ brands maintain a Trustpilot rating of 4.4 and Google Rating of 4.7. 

Visit GoRealo and EquiFund Mortgage to learn more

Equifund Mortgage

Equifund Mortgage

Giving Consumers a pathway to 1% lower mortgage rates
GoRealo

GoRealo

1% Lower Mortgage Rates