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Consumer Credit Services, LLC
Mission Statement:
Our mission is to make mortgage financing more affordable through automation and efficiency, helping consumers reduce costs compared to traditional lenders.
Consumer Credit Services, LLC (NMLS #1070755), founded in 1998 by James J. Hammond (NMLS #190210), operates as a licensed mortgage brokerage under the DBAs EquiFund Mortgage® and GoRealo®. Today, Consumer Credit Services, LLC continues that legacy through these two trusted brands:
EquiFund Mortgage — delivering mortgage rates up to 1% lower than traditional lenders.
GoRealo — Branding that intuitively clarifies to our consumers, that we are focused on lower payments, and mortgage rates, while overing tech driven solutions for real estate agents.
EquiFund Mortgage® and GoRealo® are brands and registered DBAs of Consumer Credit Services, LLC (NMLS #1070755)
Licensing and Regulatory Compliance
Consumer Credit Services:
Originally founded in Florida in1998 and restructured as Consumer Credit Services, LLC in 2013, we have maintained continuous licensing under NMLS #1070755. Since 1998, Consumer Credit Services and it’s brand have originated more than 6,000 mortgage loans in compliance with federal and state regulations and helped over 50,000 consumers with debt programs.
Licensing and Corporate Filings:
Consumer Credit Services, LLC maintains all state and federal regulatory filings in good standing and up to date.
- Florida Sunbiz: Articles of Organization for Consumer Credit Services, LLC
- NMLS Consumer Access – Mortgage License #1070755
- Florida Sunbiz: DBA Registration EquiFund Mortgage
- USPTO Trademark TESS Search: EquiFund Mortgage®
- Florida Sunbiz: DBA Registration GoRealo
- USPTO Trademark Search – GoRealo®
State Licensing Disclosure:
- Currently Licensed as Florida Mortgage Broker #MBR1434
- Additional State Licenses are in process as part of a nationwide expansion
Regulatory Compliance:
Consumer Credit Services, LLC, together with its brands GoRealo® and EquiFund Mortgage®, adheres to all applicable state and federal mortgage lending regulations. All corporate, licensing, and trademark filings are maintained in good standing with the State of Florida, the NMLS, and the USPTO. In addition, our internal consumer protection policies provide an added layer of safeguards to ensure the best interests of our clients are always protected.
Consumer Protections:
Consumer Credit Services, LLC provides a secure online platform where borrowers can compare fully transparent mortgage offers in minutes. All loan terms—interest rates, APR, points, closing costs, and cash-to-close—are clearly disclosed upfront. We never perform credit pulls for pre-qualification, and soft credit checks for pre-approvals are only done with your explicit consent.
Federal Consumer Protection Alignment:
- Consumer Finance Protection Bureau Complaints
- US Truth in Lending Rules and Regulations
- US CFPB: Know Before You Owe-Mortgages
- US CFPB: Find a housing counselor
Online Mortgage Applications:
- We do not sell or share your information.
- We do not pull credit reports for online mortgage pre-qualifications.
- We do not spam call or email users of our services.
- Mortgage Pre-Approval Request will be issued only with the users consent to a soft pull credit inquiry.
Security & Safeguards
Consumer Credit Services, LLC and its brands maintain industry-leading protections to safeguard client information:
Advanced Firewalls – Multi-layered protection against unauthorized access and malicious traffic.
Isolated Systems – Critical systems are segmented and not directly reachable from the public internet.
End-to-End Encryption – All data in transit and at rest is encrypted using industry-standard protocols.
Credential Protection – User passwords and sensitive information are hashed and securely stored.
SSL/TLS Encryption – All websites enforce secure, encrypted connections.
Continuous Hardening – Security practices are regularly reviewed, tested, and updated to exceed regulatory requirements.
We safeguard your personal and financial information with the same rigorous standards trusted by leading financial institutions and regulatory bodies.
Learn About Consumer Credit's Brands
EquiFund Mortgage
About EquiFund Mortgage®:
EquiFund Mortgage®, a DBA of Consumer Credit Services, LLC, was established on August 22, 2020. EquiFund Mortgage operates as a direct-to-consumer mortgage lending platform designed to simplify the home loan process while saving borrowers money. The platform offers pre-qualification tools, real-time interest rate comparisons, and streamlined loan application workflows that empower consumers to secure lower-cost mortgages with transparency and confidence.
EquiFund Mortgage emphasizes affordability by providing interest rates consistently 1% lower than many traditional lenders. Consumers can validate these savings through voice-verified pre-qualifications and side-by-side rate comparisons, ensuring the lending experience remains objective, data-driven, and fully compliant with state and federal regulations.
Licensing and Verification:
- NMLS Consumer Access: Mortgage License #1070755
- USPTO Trademark TESS Search: EquiFund Mortgage®
- Florida Sunbiz: Fictitious Name Registration EquiFund Mortgage
EquiFund Mortgage® is a DBA of Consumer Credit Services, LLC.0
GoRealo
About GoRealo®:
GoRealo®, a DBA of Consumer Credit Services, LLC, was established on 03/26/2025. GoRealo operates as a consumer-first mortgage lending platform offering instant online pre-approvals, real-time eligibility checks, and daily mortgage rates with transparent closing cost estimates. The platform integrates live data from Optimal Blue OBMMI and other market sources to compare lender rates against GoRealo’s rates, giving consumers verifiable proof of financial savings through lower mortgage interest rates.
GoRealo’s Real Estate Agent Tools
GoRealo also provides web and mobile applications that equip real estate agents with real-time financial insights for homebuyers, including monthly payments, cash-to-close, and closing cost breakdowns. Agents can generate branded marketing materials directly through the app, helping clients make informed decisions.
GoRealo is a full-service, licensed mortgage loan originator dedicated to delivering 100% transparent, consumer-focused solutions that maximize affordability for homebuyers and homeowners.
Licensing and Verifications:
- NMLS Consumer Access – Mortgage License #1070755
- USPTO Trademark Search – GoRealo®
- Florida Sunbiz: Fictitious Name Registration GoRealo®
GoRealo® is a DBA of Consumer Credit Services, LLC.
Video & Client Reviews | See How Our Clients Secured Mortgage Rates 1% Lower (with Verified APR Comparisons
Consumer Credit Services and its brands average 1% lower mortgage rates with .9% lower annual percentage rate. These are just a few of our clients reviews over the last 12 months.
- Google Reviews for Equifund Mortgage
- Trustpilot Review for EquiFund Mortgage
- YouTube Video Customer Review
- Yearwoods: 1.5% Lower Rate | .923% Lower APR
- Yearwoods Video Testimonial about 1.5% lower rate and less closing cost
As of 11/1/2025 Consumer Credit Services’ brands maintain a Trustpilot rating of 4.4 and Google Rating of 4.7.
Great Service
I was told this company has 1% or more lower rates than other lenders. I used their online app, and now I am closing a 4.875% 15 year when everyone else was at 6% or higher. Saving me around $250 a month on my new home purchase. James "Jim" Hammond helped me along the process taking the burden of applying for a loan down to a minimum
These guys know their business. Very fast and simple, great communication. Highly recommend!
4 reviews
Jim and Alex were simply amazing. To start, they were able to work magic and get us a rate of 5.875%! In this market that is unheard of. On top of an amazing rate, their commitment to service is unmatched. They were readily available to answer any questions we had and helped us navigate a sometimes crazy situation. Their knowledge of the process was a huge asset. Hopefully we will be in this home for a while, but when we buy again I won’t use any other mortgage company! Thank you again Jim and Alex!
4 reviews
8 months ago
I had an amazing experience going through Equifund Mortgage Alex and Jim are amazing people to deal with. They would take my calls at all hours of the day weeks and weekends even while grocery shopping once or twice and they also answered any questions I had! They were able to get me a rate of 5.5% when everyone else was quoting me around 6.5-6.7% which will be saving me over $100K over the life of my loan. I wouldn't have been able to purchase my dream home without them! Thanks guys!
2 reviews
a year ago
I had an exceptional experience going through EquiFund Mortgage. I searched locally and online came across Jim and EF. Everyone else quoted me 7.5 or higher. Magic Jim got me 6.37. I'm in my house and loving it, at a rate that beat the rest. Thank You Jim
1 review
Best mortgage brokers ever. Helped me save so much for my first home purchase. Total lifetime savings of $107,400. Helped me get a bond loan that made my closing costs zero. All I paid was 1% for my house and I mean 1% my house cost $295,000 and I paid down payment $2000, inspection $400 and appraisal $550. I’m no mathematician but I think that’s 1%. These guys are the best and talked me through everything and I had a bunch of questions.
14 reviews·2 photos
When I needed to get a mortgage and then I saw how I could get 1% lower rate than any bank, tried it and I got 1.25 % lower rate than other lenders loan offers. Thank you Jim Hammond and Equifund mortgage.
🙏1
4 reviews
We were shopping for a mortgage locally and online. We found this website and they said they said they would be 1 percent lower. When we closed it was 1.25 lower than other lenders.
It was a smooth transaction!! Great customer service! Will definitely tell . My family and friends about this.
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